Starbuzz.ai secures Rs 4.15 cr in Seed round

Hyderabad: City-based Starbuzz.ai, an AI-driven influencer marketing platform on Thursday announced securing Rs 4.15 crore from an undisclosed investor in Seed round. Starbuzz.ai, incubated at T-Hub, offers brands and agencies the tools to streamline and optimize influencer marketing campaigns.

The influencer marketing automation sector is worth around Rs 12 billion, and projected to grow at a CAGR of 25 per cent over the next five years. Krishna Priya Akella, Founder, Starbuzz.ai, said, “At Starbuzz.ai, our aim is to revolutionize influencer marketing through cutting-edge technology. This latest funding round not only validates our vision but also propels us forward on our journey to reshape the industry with innovative solutions.”

The startup plans on entering new markets including the Middle East, Canada, and Australia. She further said that within three months of launch, Starbuzz.ai has garnered over 500 B2B users and established connections with 70,000 influencers. This growth is further underscored by the expansion of the team within eight months, bolstered by investments totaling Rs 4.4 crore, with a notable contribution of Rs 40 lakh from AIC Banasthali, she added.